THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2026/2027

Timetable information in the Course Catalogue may be subject to change.
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Degree Programme Table: Business with Marketing MA (Hons) (UTMAHBUSMK1F)

Jump to: Year 1, Year 2, Year 3, Year 4

Year 1 Academic year: 2026/27, Starting in: September

Notes:
Before selecting your option courses, please ensure you have spoken to your Student Adviser.

Students are recommended to balance the number of credits taken in each semester if possible.

Compulsory courses

You must take these courses
Global Challenges for Business

Must be taken during Semester 1

BUST08035 20 credits
The Business of Edinburgh

Must be taken during Semester 2

BUST08036 20 credits

Course options

Group A

Select exactly 80 credits in this group.

Business School Y1 Compulsory Options

Select exactly 20 credits of the following courses
Notes:
Select Accountancy 1A (ACCN08007) if you are interested in taking accounting courses in Years 2, 3 and 4.
Accountancy 1A
ACCN08007 20 credits
Accounting for Business 1
ACCN08012 20 credits
AND

UTMAHBUSMK1F Y1 Option Courses

Select between 0 and 60 credits of the following courses
Notes:
The following courses represent the option course selection for the 2026/27 programme. Not all option courses will run in a particular year and are subject to change and/or demand.
Fundamentals of Programming for Business Applications
BUST08039 20 credits
Planning for a start-up
BUST08040 20 credits
Thinking about Business
BUST08045 20 credits
Psychological Well-being and Business
BUST08051 20 credits
Planning for a start-up
BUST08052 20 credits
Mathematical Methods for Business
BUST08054 20 credits
AND

Level 7 and 8 courses in Schedules A to T, W and Y

Select between 0 and 60 credits from Level 7 and 8 courses in Schedules A to T, W and Y
AND

Challenge Courses: Engaging with complex problems through interdisciplinary collaboration

Select between 0 and 20 credits of the following courses
Notes:
Challenge Courses are designed to bring together students from different degree programmes to explore the complex issues facing the world today through interdisciplinary collaboration and creative thinking.

Working with each other and expert academics, students will gain new perspectives and develop important life skills highly valued by employers, such as teamwork, problem-solving and adaptability.
Our Changing World
BIME08006 20 credits
Sustainability and Social Responsibility (UG)
EDUA08116 20 credits
Wicked problems: Reason and Rhetoric
EDUA08126 20 credits
Understanding decolonisation in a globalised world
EDUA08127 20 credits
Sustainable Development Goals: History, Progress and Beyond 2030
EFIE08008 20 credits
Living in the Anthropocene
GESC08004 20 credits
Understanding Gender in the Contemporary World
SSPS08012 20 credits
Healthy Eating for People and Planet
VETS08016 20 credits

Year 2 Academic year: 2026/27, Starting in: August

Notes:
Before selecting your option courses, please ensure you have spoken to your Student Adviser.

Progression to Year 3 honours normally requires a Pass in all courses (240 credits) in the first two years.

Students are recommended to balance the number of credits taken in each semester if possible.

Compulsory courses

You must take these courses
Marketing

Must be passed and taken during Semester 1

BUST08004 20 credits

Course options

Group A

Select exactly 100 credits in this group.

Business School Mixed Methods Stream

Select exactly 40 credits of the following courses
Notes:
It is recommended that students take this stream which covers qualitative and mixed methods.
Business Research Methods 2: Quantitative Approaches
BUST08058 20 credits
Business Research Methods 1: Qualitative Inquiry
BUST08059 20 credits
OR

Business School Quantitative Methods Stream

Select exactly 40 credits of the following courses
Notes:
Choose this stream if you are more interested in data skills, statistics and analysis.
Data Analysis for Business 1
BUST08060 20 credits
Data Analysis for Business 2
BUST08061 20 credits
AND

Courses from School(s) H - Business with Marketing MA (Hons) - Level(s) 8

Select between 20 and 60 credits of the following courses
Notes:
The following courses represent the option course selection for the 2026/27 programme. Not all option courses will run in a particular year and are subject to change and/or demand.

BUST08057 Strategic Marketing Insights is strongly recommended for those on the Business with Marketing Degree.
Principles of Finance
BUST08003 20 credits
Business Economics
BUST08005 20 credits
International Business: Globalisation and Trade 2A
BUST08008 20 credits
International Business and the Multinational Enterprise 2B
BUST08009 20 credits
Human Resource Management 2
BUST08027 20 credits
Organisational Behaviour 2
BUST08028 20 credits
Business Simulation
BUST08031 20 credits
Business Analytics and Information Systems
BUST08032 20 credits
Fundamentals of Programming for Business Applications
BUST08039 20 credits
Planning for a start-up
BUST08052 20 credits
Innovation and Enterprise
BUST08053 20 credits
Business and Sustainability
BUST08055 20 credits
Strategic Marketing Insights
BUST08057 20 credits
AND

Level 7 and 8 courses in Schedules A-R, T, W and Y

Select between 0 and 40 credits from Level 7 and 8 courses in Schedules A-R, T, W and Y
AND

Challenge Courses: Engaging with complex problems through interdisciplinary collaboration

Select between 0 and 20 credits of the following courses
Notes:
Challenge Courses are designed to bring together students from different degree programmes to explore the complex issues facing the world today through interdisciplinary collaboration and creative thinking.

Working with each other and expert academics, students will gain new perspectives and develop important life skills highly valued by employers, such as teamwork, problem-solving and adaptability.
Our Changing World
BIME08006 20 credits
Sustainability and Social Responsibility (UG)
EDUA08116 20 credits
Wicked problems: Reason and Rhetoric
EDUA08126 20 credits
Understanding decolonisation in a globalised world
EDUA08127 20 credits
Sustainable Development Goals: History, Progress and Beyond 2030
EFIE08008 20 credits
Living in the Anthropocene
GESC08004 20 credits
Understanding Gender in the Contemporary World
SSPS08012 20 credits
Healthy Eating for People and Planet
VETS08016 20 credits

Year 3 Academic year: 2026/27, Starting in: August

Notes:
Before selecting your option courses, please ensure you have spoken to your Student Adviser.

Students in Year 3 must take a minimum of 40 credits per semester.

The Dissertation proposal must be on a research topic in the field of Marketing.

Students who spend their third year abroad at a partner university must complete and pass a full year's diet of courses (equivalent to 120 credits), the majority of which must be in Business and Marketing.

The Business with Marketing degree is accredited by the CIM (Chartered Institute of Marketing). The CIM offer various qualifications. Elective courses give you exemptions towards these professional qualifications. If you graduate with 4 or 5 electives you will have exemptions for a Level 3 CIM certificate. If you graduate with 6 electives you will have exemptions towards the Level 4 CIM certificate.

Compulsory courses

You must take these courses
Preparing for your Dissertation

Must be taken during Semester 2

BUST09007 0 credits

Course options

Group A

Select exactly 120 credits in this group.

Courses from School(s) H - Business with Marketing MA (Hons) - Level(s) 10

Select between 40 and 80 credits of the following courses
Notes:
The following courses represent the option course selection for the 2026/27 programme. Not all option courses will run in a particular year and are subject to change and/or demand.
Consumer Behaviour
BUST10007 20 credits
Marketing and Society
BUST10108 20 credits
Brand Culture
BUST10127 20 credits
Digital Marketing
BUST10130 20 credits
Interactive Retailing
BUST10150 20 credits
Theories and Techniques of Persuasion
BUST10151 20 credits
Marketing & Climate Change
BUST10160 20 credits
Global Marketing
BUST10174 20 credits
Marketing of Financial Services
BUST10176 20 credits
AND

ROU_H_UT Business with Marketing 3_10

Select between 0 and 60 credits of the following courses
Notes:
The following courses represent the option course selection for the 2026/27 programme. Not all option courses will run in a particular year and are subject to change and/or demand.

CMSE10002 Strategic Management is recommended as an option if BUST08057 Strategic Marketing Insights was not taken in Year 2.
Behavioural Finance and Market Efficiency
ACCN10026 20 credits
The Accounting Profession
ACCN10027 20 credits
Business Ethics
BUST10004 20 credits
International Business in Emerging Markets
BUST10018 20 credits
The Economics of Corporate Strategy
BUST10021 20 credits
Futures and Options
BUST10023 20 credits
Quality Management
BUST10024 20 credits
Managing Employment Law
BUST10028 20 credits
Operations Strategy
BUST10092 20 credits
International Strategic Management in Practice
BUST10104 20 credits
The Entrepreneurial Manager
BUST10115 20 credits
Economic Aspects of Competition Policy
BUST10124 20 credits
Applications of Human Resource Management
BUST10129 20 credits
Decision Analytics
BUST10133 20 credits
Mathematical Programming in Advanced Analytics
BUST10134 20 credits
Management Science and Operations Analytics
BUST10135 20 credits
Global Creative Industries: The art of business and the business of art
BUST10140 20 credits
Service Management in an International Context
BUST10142 20 credits
Digital Business
BUST10144 20 credits
Global Business and the Sustainable Development Goals
BUST10148 20 credits
Mergers, Acquisitions, and Corporate Restructuring
BUST10149 20 credits
Eco-Innovation for a Circular Economy
BUST10153 20 credits
Global Macro Investing
BUST10157 20 credits
The Strategy of Digital Transformation
BUST10159 20 credits
Marketing & Climate Change
BUST10160 20 credits
Crisis Management for Organisations
BUST10162 20 credits
Entrepreneurship and Business Growth
BUST10163 20 credits
Managing in the third sector
BUST10166 20 credits
Strategy, Power and Politics: The Art of Government
BUST10168 20 credits
Workplace Health & Well-being
BUST10171 20 credits
People Analytics
BUST10173 20 credits
Strategic Management
CMSE10002 20 credits
AND

Level 10 courses in Schedules A to R, T and W

Select between 0 and 40 credits from Level 10 courses in Schedules A to R, T and W

Year 4 Academic year: 2026/27, Starting in: August

Notes:
Before selecting your option courses, please ensure you have spoken to your Student Adviser.

Students in Year 4 must take a minimum of 20 credits of taught courses per semester.

The Business Honours Dissertation must be on a research topic in the field of Marketing.

The Business with Marketing degree is accredited by the CIM (Chartered Institute of Marketing). The CIM offer various qualifications. Elective courses give you exemptions towards these professional qualifications. If you graduate with 4 or 5 electives you will have exemptions for a Level 3 CIM certificate. If you graduate with 6 electives you will have exemptions towards the Level 4 CIM certificate.

Compulsory courses

You must take these courses
Business Honours Dissertation

Must be taken during Full Year

BUST10158 40 credits

Course options

Group A

Select exactly 80 credits in this group.

Courses from School(s) H - Business with Marketing MA (Hons) - Level(s) 10

Select between 40 and 80 credits of the following courses
Notes:
The following courses represent the option course selection for the 2026/27 programme. Not all option courses will run in a particular year and are subject to change and/or demand.
Consumer Behaviour
BUST10007 20 credits
Marketing and Society
BUST10108 20 credits
Brand Culture
BUST10127 20 credits
Digital Marketing
BUST10130 20 credits
Interactive Retailing
BUST10150 20 credits
Theories and Techniques of Persuasion
BUST10151 20 credits
Marketing & Climate Change
BUST10160 20 credits
Global Marketing
BUST10174 20 credits
Marketing of Financial Services
BUST10176 20 credits
AND

Business with Marketing Year 4 level 10

Select between 0 and 40 credits of the following courses
Notes:
The following courses represent the option course selection for the 2026/27 programme. Not all option courses will run in a particular year and are subject to change and/or demand.
Behavioural Finance and Market Efficiency
ACCN10026 20 credits
The Accounting Profession
ACCN10027 20 credits
Business Ethics
BUST10004 20 credits
Corporate Finance
BUST10012 20 credits
International Business in Emerging Markets
BUST10018 20 credits
The Economics of Corporate Strategy
BUST10021 20 credits
Futures and Options
BUST10023 20 credits
Quality Management
BUST10024 20 credits
Managing Employment Law
BUST10028 20 credits
Negotiation
BUST10039 20 credits
Operations Strategy
BUST10092 20 credits
International Strategic Management in Practice
BUST10104 20 credits
Managing Across Borders and Cultures
BUST10113 20 credits
The Entrepreneurial Manager
BUST10115 20 credits
Enterprise Consultancy Project
BUST10120 20 credits
Economic Aspects of Competition Policy
BUST10124 20 credits
Applications of Human Resource Management
BUST10129 20 credits
Digital Marketing
BUST10130 20 credits
Decision Analytics
BUST10133 20 credits
Mathematical Programming in Advanced Analytics
BUST10134 20 credits
Management Science and Operations Analytics
BUST10135 20 credits
Global Creative Industries: The art of business and the business of art
BUST10140 20 credits
Service Management in an International Context
BUST10142 20 credits
Digital Business
BUST10144 20 credits
Global Business and the Sustainable Development Goals
BUST10148 20 credits
Mergers, Acquisitions, and Corporate Restructuring
BUST10149 20 credits
Eco-Innovation for a Circular Economy
BUST10153 20 credits
Fixed Income Analysis
BUST10156 20 credits
Global Macro Investing
BUST10157 20 credits
The Strategy of Digital Transformation
BUST10159 20 credits
Marketing & Climate Change
BUST10160 20 credits
Crisis Management for Organisations
BUST10162 20 credits
Entrepreneurship and Business Growth
BUST10163 20 credits
Managing in the third sector
BUST10166 20 credits
Strategy, Power and Politics: The Art of Government
BUST10168 20 credits
People Analytics
BUST10173 20 credits
AND

Level 10 courses in Schedules A to R, T and W

Select between 0 and 40 credits from Level 10 courses in Schedules A to R, T and W
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