Marketing (BS0028)

? Credit Points : 20 ? SCQF Level : 8 ? Acronym : MSE-2-MKT

Marketing systems and institutions; demand and the consumer; distribution; market research and forecasting; advertising and other forms of sales promotion; industrial marketing; international marketing; evaluation of marketing activities.

Entry Requirements

? Pre-requisites : Business Studies 1 (BS0001) OR (Industrial Management 1 (BS0002) plus Techniques of Management (ME0002))

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : 2nd year

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

? Other Required Attendance : 1 hour(s) per week for 9 weeks

First Class Information

Date	Start	End	Room	Area	Additional Information
08/01/2008	16:00	17:00	Lecture Theatre 5, Appleton Tower	Central

All of the following classes

Type	Day	Start	End	Area
Lecture	Tuesday	16:10	17:00	Central
Lecture	Thursday	16:10	17:00	Central

? Additional Class Information : Plus tutorials

Summary of Intended Learning Outcomes

Lectures present critical overviews of key concepts, processes and debates within marketing, relating theories to a wide range of current international examples. Lectures incorporate videos, marketing materials and examples to illustrate concepts, provide insights into practice, or stimulate thought and discussion about particular issues. Several guest lecturers are incorporated into the course each year. These are drawn from both profit and not-for-profit sectors so that you may observe marketing principles applied to practice in different contexts.