Electronic-Commerce: From B2C to B2B (BS0178)

? Credit Points : 0 ? SCQF Level : 11 ? Acronym : MSE-P-BS0178

The course examines the progress of the Internet and related technologies. It explores the Internet’s potential for developing new businesses and for adding new revenue streams as well as reducing operating costs for existing businesses. The aim will be to develop a student’s ability to assess these opportunities and the constraints imposed by their own “legacy” corporate environments.

The course covers a broad selection of e-commerce topics, supported by a reading list and a course website. The lectures balance specific cases with an examination of underlying principles; and the assessment involves an in-depth examination of selected companies, develops presentation skills and encourages the synthesis of arguments based on course material.

Entry Requirements

? This course is not available to visting students.

? Pre-requisites : Completion of MBA option course in Management Issues in Information Technology.

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

Summary of Intended Learning Outcomes

After completing this course students should be able to:

in terms of knowledge and understanding
• describe what is unique about the Internet as a market channel
• describe how the Internet can contribute to an increase in revenue as well as a reduction in operating costs
• explain why investing in an Internet market channel can lead to increases in transaction costs and a reduction in revenue

in terms of cognitive skills
• differentiate between flexible business models and flexible businesses
• separate the contributions to competitiveness that arise from process design and technology capability

in terms of key skills
• define the scope, scale and potential impact of an investment in ‘e.Commerce’
• present a case for change in an existing business environment

Assessment Information

There are two elements of assessment in this course. The Group Project compares two, competing, on-line businesses. The Individual Project examines how ‘Electronic Commerce’ offers opportunities for developing an existing business.