The Digital Marketplace (P00178)

? Credit Points : 20 ? SCQF Level : 11 ? Acronym : ACE-P-DM

Covers the general context of business practice: entrepreneurialism, intellectual property, company creation, raising of funding, market assessment, product development, marketing, and relevant aspects of the contemporary cultural and philosophical study of such practices. The course is based on the study of online resources, with discussion in lecture/seminars, with aspects that are self-directed.Students evaluate an advanced commercially-oriented web site that makes use of an online database. Practical activity centres on what would be required for the development and commercial exploitation of the system designed, and the creation and presentation of a business plan, informed by the system developed, treating the latter as a prototype for a new project.

Entry Requirements

none

Subject Areas

Home subject area

Architecture, (School of Arts, Culture and Environment, Schedule A)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

All of the following classes

Type	Day	Start	End	Area
Lecture	Tuesday	16:10	18:00	Central

Summary of Intended Learning Outcomes

Be appraised of the main issues involved in setting up a commerce system. Understanding of iterative design and its relationship with evaluation. A web-site and demonstration system for showcasing your emerging expertise in digital media. Be able to evaluate a design in a practice and commercial context. Understand the issues of digital design in a business context. Be able to formulate and evaluate a professional business plan. Understand the general issues involved in setting up an enterprise.