Marketing and Strategic Planning in Sport Management (P00567)

? Credit Points : 20 ? SCQF Level : 11 ? Acronym : EDU-P-P00567

The aim of this course is to develop a critical understanding of marketing principles, strategic aspects of marketing and strategic management in the sport and recreation industry. This module examines the key issues involved in marketing sport and recreation products and services and compares influences on the strategic development and marketing of public and commercial sector organisations. Students will critically analyse current marketing practice, the effectiveness of marketing strategies and the strategic management of change. It will enable students to develop skills in strategic analysis and the application of theoretical models to a range of sport and recreation businesses.

Entry Requirements

none

Subject Areas

Home subject area

Education, (The Moray House School of Education, Schedule C)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

First Class Information

Date	Start	End	Room	Area	Additional Information
09/01/2008	09:00	10:50	Room 3.24, St Leonards Land	Central

All of the following classes

Type	Day	Start	End	Area
Lecture	Wednesday	10:00	12:00	Central

Summary of Intended Learning Outcomes

Upon completion of the course the student should be able to:
1. critically evaluate sport and recreation products and services in terms of the marketing mix and applied marketing communications
2. understand the strategic role of marketing information in the strategic management of sport and recreation organisations
3. apply marketing principles to the formulation of strategic marketing plans for sport and recreation services
4. critically evaluate decision-making models and apply theoretical concepts to the process of strategic management in a range of business environments
5. critically analyse sport and recreation strategies and demonstrate an understanding of issues involved in implementing strategic change.

Assessment Information

The module will be assessed by a written report (4,000 words) requiring the strategic analysis and application of a range of theoretical models to an appropriate case study. Part-time students with industrial experience and access to information about an appropriate sport and recreation organisation will be able to use their own organisation as a case study.