International Business and Trade II (P02509)

? Credit Points : 10 ? SCQF Level : 11 ? Acronym : LLC-P-P02509

Description: “International Business” as a topic builds on “Business Policy/Strategic Management” by focusing on international factors which impinge on all firms. Further, the course aims to highlight and analyse the strategic choices (and implementation approaches and methods) open to managements faced with complex international business opportunities and threats.
A definition (by no means the only one) of International Business is “the study and practice of Business Policy in an international setting”. There are two major, yet intertwined, factors which the teaching staff of a course in International Business must face. What issues are to be covered and what core textbooks are to be recommended. Take an introductory marketing course. It is most likely that anyone teaching such a programme will agree on ten of say twelve topics to be discussed; segmentation, the 4 Ps etc. Examination of marketing textbooks will confirm this point. For International Business the problem is that the whole topic is such a broad one, including the operations of multinational corporations, international strategic possibilities for domestically oriented firms, the motivation and operations of companies from different nation states etc. Further, the teaching of International Business is a relatively recent phenomenon so like any product in the early stages of its life cycle, there is no agreed standardised curriculum.

Entry Requirements

? This course is not available to visting students.

Subject Areas

Home subject area

Asian Studies, (School of Literatures, Languages and Cultures, Schedule G)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 1 (Blocks 1-2)

? Contact Teaching Time : 2 hour(s) per week for 5 weeks

Summary of Intended Learning Outcomes

Outcomes: On completion of the course students will be aware of the following issues: the process behind the globalisation of the world economy tempered by an understanding of the way in which economic, political and cultural diversity persists and constrains the homogenisation of consumer behaviour; the importance and dynamics of the world trading system for economic development and international business; why enterprises choose to expand operations across national boundaries; the alternative strategies enterprises may adopt to exploit overseas markets; the interactive relationship between multinational enterprises (MNEs) and host governments and the arguments for promoting or constraining inward foreign investment by host governments