Archived Version

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Sport and Recreation: Marketing, Sponsorship, and Event Management 2B (U00119)

? Credit Points : 20 ? SCQF Level : 8 ? Acronym : EDU-2-SpRecMSEM

This half course will be concerned with the role and purpose of marketing, sponsorship, and event management in sporting and recreation organisations. Indicative content will include: an understanding of marketing and marketing plans; the role of sponsorship and developing sponsorship proposals; and the management of events in sport.

Entry Requirements

? Pre-requisites : Students may not normally take this course unless they have passed U00112 Sport and Recreation: Introduction to Management 1AH and U00113 Sport and Management: Organisational Behaviour and Financial Management 1BH

? Costs : None

Subject Areas

Home subject area

Sport, (The Moray House School of Education, Schedule C)

Delivery Information

? Normal year taken : 2nd year

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 4 hour(s) per week for 11 weeks

All of the following classes

Type	Day	Start	End	Area
Lecture	Monday	09:00	10:50	Central
Lecture	Monday	11:10	13:00	Central

Summary of Intended Learning Outcomes

Demonstrate an understanding of key marketing concepts and how they apply to a range of sports and recreation services; Explain the importance of sponsorship to sporting and recreation organisations and to understand the interdependence of the parties involved in the sponsorship partnership; To understand the processes involved in the management of events in sporting and recreation organisations; Application of marketing and sponsorship principles and strategies