Postgraduate Course: The Digital Marketplace (ARCH11005)
Course Outline
| School |
School of Arts, Culture and Environment |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 11 (Postgraduate) |
Credits |
20 |
| Home subject area |
Architecture |
Other subject area |
None |
| Course website |
None
|
Taught in Gaelic? |
No |
| Course description |
Covers the general context of business practice: entrepreneurialism, intellectual property, company creation, raising of funding, market assessment, product development, marketing, and relevant aspects of the contemporary cultural and philosophical study of such practices. The course is based on the study of online resources, with discussion in lecture/seminars, with aspects that are self-directed.Students evaluate an advanced commercially-oriented web site that makes use of an online database. Practical activity centres on what would be required for the development and commercial exploitation of the system designed, and the creation and presentation of a business plan, informed by the system developed, treating the latter as a prototype for a new project. |
Entry Requirements
| Pre-requisites |
|
Co-requisites |
|
| Prohibited Combinations |
|
Other requirements |
None
|
| Additional Costs |
None |
Information for Visiting Students
| Pre-requisites |
None |
| Displayed in Visiting Students Prospectus? |
Yes |
Course Delivery Information
|
| Delivery period: 2010/11 Semester 2, Available to all students (SV1)
|
WebCT enabled: No |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-11 | | 16:10 - 18:00 | | | |
| First Class |
First class information not currently available |
| No Exam Information |
Summary of Intended Learning Outcomes
| Be appraised of the main issues involved in setting up a commerce system. Understanding of iterative design and its relationship with evaluation. A web-site and demonstration system for showcasing your emerging expertise in digital media. Be able to evaluate a design in a practice and commercial context. Understand the issues of digital design in a business context. Be able to formulate and evaluate a professional business plan. Understand the general issues involved in setting up an enterprise. |
Assessment Information
| An evaluation study of an existing system (50%) Making a business case (business plan) (50%) |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords |
Not entered |
Contacts
| Course organiser |
Prof Richard Coyne
Tel: (0131 6)50 2332
Email: Richard.Coyne@ed.ac.uk |
Course secretary |
Mrs Catherine Carmichael
Tel: (0131 6)50 2305
Email: Catherine.Carmichael@ed.ac.uk |
|
copyright 2011 The University of Edinburgh -
31 January 2011 7:18 am
|
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