Undergraduate Course: Advanced Topics in Marketing (BUST10072)
Course Outline
| School |
Business School |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 10 (Year 4 Undergraduate) |
Credits |
20 |
| Home subject area |
Business Studies |
Other subject area |
None |
| Course website |
https://www.webct.ed.ac.uk/webct/public/home.pl
|
Taught in Gaelic? |
No |
| Course description |
The course will comprise study of a series of advanced topics and cases in marketing. The topics will be selected to illustrate contemporary and advanced applications of marketing principles covered in earlier courses. Sample topics include customer relationship management, customer and service innovation, electronic marketing, and co-branding strategies. |
Entry Requirements
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
|
Co-requisites |
|
| Prohibited Combinations |
|
Other requirements |
None
|
| Additional Costs |
None |
Information for Visiting Students
| Pre-requisites |
None |
| Displayed in Visiting Students Prospectus? |
Yes |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
| The course will enable the application of the principles and concepts obtained in the 2nd and 3rd year marketing courses through study of a series of advanced topics and cases studies in marketing. The course will extend the knowledge of the student and also enhance their analytical and synthetic skills. Transferable skills of presentation will also be enhanced. |
Assessment Information
30% for three studies [10% each] submitted for assessment - each member of the group will receive the same mark for the group submission
10% for the presentation - graded on a group basis
60% for a written exam
|
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords |
Marketing |
Contacts
| Course organiser |
|
Course secretary |
Miss Rebecca Shade
Tel: (0131 6)50 3826
Email: rebecca.shade@ed.ac.uk |
|
|
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