Postgraduate Course: Corporate Strategy (IBEM) (BUST11161)
Course Outline
| School |
Business School |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 11 (Postgraduate) |
Credits |
20 |
| Home subject area |
Business Studies |
Other subject area |
None |
| Course website |
None
|
Taught in Gaelic? |
No |
| Course description |
Participants will gain an overall understanding of the needs, contexts and processes of strategic management in businesses working in an international context, and some useful approaches to analyzing them. These range from commonly applied ?prescriptive? approaches, to lessons drawn from the observation and analysis of real firms and managers (i.e. management research). This course is tailored to the background and interests of those undertaking the MSc programme in International Business and Emerging Markets with some specifically international dimensions of strategy which are further developed in the optional course Global Strategy and Management. The aim of the Corporate Strategy course is to help students to examine the corporate strategic possibilities of an enterprise, and in doing so, to encourage them to integrate what they have learnt from other courses and elective choices.
The overall objectives of our strategy course are therefore:
- to integrate the functional courses which form the rest of the MSc programme
- to examine the role of top management in setting the direction of enterprise
- to examine and to be able to apply techniques of strategic analysis
- to be aware of competing arguments behind a number of strategic approaches
- to gain an understanding of processes of strategy formulation and implementation
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Entry Requirements
| Pre-requisites |
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Co-requisites |
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| Prohibited Combinations |
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Other requirements |
None
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| Additional Costs |
None |
Information for Visiting Students
| Pre-requisites |
None |
| Displayed in Visiting Students Prospectus? |
Yes |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
Subject specific knowledge, understanding and skills
? Understanding the complexity of strategic management in international firms.
? Understanding of the traditional approaches of strategic analysis.
? Knowledge of the tools of strategy analysis and their limitations.
? Knowledge of strategy alternatives for international firms.
? Understanding the different perspectives for managing internationally
? Understanding the current issues being faced by international managers in developing their international businesses
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Assessment Information
A. Coursework 1 (10%): Individual 200 word summary of key readings submitted before Session 7.
B. Coursework 2 (20%): Teams reading presentations in Session 8 (based on the contributors? key readings summaries).
C. Coursework 3 (20%): Teams present strategy analyses of the ESC Electronica case in session 10.
D. Role-play exam (50%): Individuals will answer two questions set by the CEO of a case company, the case having been given to the students some weeks before.
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords |
Not entered |
Contacts
| Course organiser |
Dr Simon Harris
Tel: 07946 645069
Email: Simon.Harris@ed.ac.uk |
Course secretary |
Ms Victoria Lawford
Tel:
Email: Victoria.Lawford@ed.ac.uk |
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