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DRPS : Course Catalogue : Business School : Business Studies

Postgraduate Course: Doing Business Projects in Emerging Markets (BUST11186)

Course Outline
School Business School College College of Humanities and Social Science
Course type Standard Availability Available to all students
Credit level (Normal year taken) SCQF Level 11 (Postgraduate) Credits 20
Home subject area Business Studies Other subject area None
Course website None Taught in Gaelic? No
Course description This course is specifically designed to provide practical as well as analytical tools for students to engage with real business issues in considering and planning operations in the contexts of emerging markets. Two major perspectives are highlighted. One addresses the issues for companies from industrialised countries seeking to enter and/or operate effectively in emerging markets. The other addresses the challenges facing domestic enterprises within emerging economies (and developing countries more generally) in seeking to build global competitiveness.
Entry Requirements
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisites None
Displayed in Visiting Students Prospectus? Yes
Course Delivery Information
Not being delivered
Summary of Intended Learning Outcomes
On completion of the course students will be expected to:
Knowledge and Understanding
(a) Have gained knowledge of an international business operation in a specific economy for which students have chosen to investigate and develop a business plan.
(b) Understand the challenges / opportunities facing foreign investors seeking to operate in a selected emerging market; and/or the issues facing indigenous enterprises seeking to grasp opportunities to compete globally.

Cognitive Skills
(c) Display a critical appreciation of the key issues involved in applying to a specific emerging market (or developing country) generic and ?best-practice? models, concepts and strategies based on the prior experiences of multinational corporations in developed economies.
(d) Demonstrate ability in developing a business plan.
(e) Be able to work independently as well as in groups in reviewing literature, searching for information and data.
(f) Demonstrate skills in interdisciplinary analysis, drawing upon different empirical sources, analytical perspectives and disciplines in proposing responses to match the complexity of the issues under examination.
Assessment Information
A written group report on the business plan, not exceeding 8,000 words to be submitted in Week 11 (worth 70% of the total mark)

A group presentation of the business plan and oral defence of your plan, maximum 30 minutes in Week 11, (worth 30% of total marks)


Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
Keywords Not entered
Contacts
Course organiser Dr Xiaobai Shen
Tel: (0131 6)50 3819
Email: Xiaobai.Shen@ed.ac.uk
Course secretary Miss Rachel Allan
Tel: (0131 6)51 3757
Email: Rachel.Allan@ed.ac.uk
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copyright 2011 The University of Edinburgh - 31 January 2011 7:25 am