Postgraduate Course: Scenario Planning and Strategy (BUST11189)
Course Outline
| School |
Business School |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Not available to visiting students |
| Credit level (Normal year taken) |
SCQF Level 11 (Postgraduate) |
Credits |
10 |
| Home subject area |
Business Studies |
Other subject area |
None |
| Course website |
None
|
Taught in Gaelic? |
No |
| Course description |
The course objectives are as follows:
- To understand the nature and dynamics of industry and global environments
- To identify key driving issues in these environments over the medium to long term and to explore their interaction
- To build scenarios
- To test the scenarios for plausibility, internal consistency and creativity
- To understand the relationship between industry (scenario) analysis and resource allocation
- To apply the scenarios to policy/strategy and interpret the action consequences
- To work closely with business executives on 'live' projects where possible |
Entry Requirements
| Pre-requisites |
|
Co-requisites |
|
| Prohibited Combinations |
|
Other requirements |
None
|
| Additional Costs |
textbooks |
Course Delivery Information
|
| Delivery period: 2010/11 Semester 2, Not available to visiting students (SS1)
|
WebCT enabled: Yes |
Quota: 38 |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| No Classes have been defined for this Course |
| First Class |
First class information not currently available |
| Additional information |
12 hour(s) per week for 1 week(s). The class also meets on a weekend of teaching around the end of the semester |
| No Exam Information |
Summary of Intended Learning Outcomes
Theoretical:
- Be familiar with recent research and literature on strategy and scenario thinking.
- Critically evaluate the strengths and weaknesses of both scenario planning methodologies and other medium/long-range strategic planning processes such as Delphi, morphological analysis and forecasting
Practice
- To gain competency in the use of a scenario planning methodology.
- Develop awareness for critical uncertainties in dynamic business environmental contexts and of strategic processes for gaining competitive advantage within these contexts.
- To understand how scenario planning approaches fit within wider strategic planning processes
- To learn to conduct resource-gap-analysis
Interpersonal/communication skills:
- To learn to self-manage and work effectively in groups.
- To learn about conducting a client based consultancy project.
- To improve report writing skills.
- To improve communication and presentation skills.
Cognitive
- To develop an awareness of the role that strategic assumptions and dominant logics play in our strategic planning processes.
- To develop an awareness of the role that hindsight plays in our strategic perceptions of the future and heuristics of improving the reception of weak signals of discontinuities to come. |
Assessment Information
Mid-semester in-class exam = 30%
Presentation = 10%
Executive Report = 60% |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords |
Not entered |
Contacts
| Course organiser |
Dr Robert Mackay
Tel:
Email: Brad.Mackay@ed.ac.uk |
Course secretary |
Mr Stuart Mallen
Tel: (0131 6)50 8071
Email: Stuart.Mallen@ed.ac.uk |
|
copyright 2011 The University of Edinburgh -
31 January 2011 7:25 am
|
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