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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2011/2012
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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Marketing and Society (BUST10108)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Course typeStandard AvailabilityAvailable to all students
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) Credits20
Home subject areaBusiness Studies Other subject areaNone
Course website None Taught in Gaelic?No
Course descriptionThis course aims to provide students with an appreciation of the positive and negative effects of marketing on society. The course will engender students with a critical understanding of the applications of marketing beyond commercial marketing and to instil an appreciation of marketers& responsibilities to organisations and to society. Students will learn about how marketing is used to help alleviate societal problems but more specifically the application of marketing frameworks in contexts such as charities marketing and fundraising, political marketing, the use of advertising techniques in discouraging certain consumption practices and the promotion of ethical production and consumption. The course will also consider some of the undesirable consequences of marketing, such as encouraging overconsumption and materialism, and the commercialisation of childhood.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Marketing (BUST08004)
Co-requisites
Prohibited Combinations Other requirements None
Additional Costs None
Information for Visiting Students
Pre-requisitesNone
Displayed in Visiting Students Prospectus?Yes
Course Delivery Information
Delivery period: 2011/12 Semester 2, Available to all students (SV1) WebCT enabled:  Yes Quota:  None
Location Activity Description Weeks Monday Tuesday Wednesday Thursday Friday
CentralLecture1-6; 8-11; (WEEK 7 STUDY WEEK) 09:00 - 10:50
First Class Week 18, Monday, 09:00 - 10:50, Zone: Central. Room S.1, 7 George Square (Psychology)
Exam Information
Exam Diet Paper Name Hours:Minutes
Main Exam Diet S2 (April/May)2:00
Summary of Intended Learning Outcomes
Knowledge and understanding of
- the nature and scope of social, societal and transformational marketing;
- the different applications of marketing theories and concepts - including non-profit, health, social, green, political, arts and heritage, and sport marketing;
- the positive contributions and negative consequences of marketing on society;
- the issues and debates surrounding marketing and business ethics.

B. Intellectual skills
Students will develop analytical skills such as:
- the ability to apply marketing theories and concepts to a variety of non-profit marketing contexts;
- the ability to discuss and evaluate the roles and responsibilities of marketing in society;
- the ability to critically appraise the relevant issues in social marketing in both academic and practitioner literature;
- the ability to independently research, collate, analyse, synthesise literature on an emerging issue within the field of non-profit marketing.

C. Professional/subject specific/practical skills
Students will gain:
- the ability to apply theoretical and analytical frameworks to real world marketing problems and cases and reflect on their own behaviour and experiences as consumers;
- sensitivity to the problems and challenges in both commercial and social marketing;
- the ability to identify and evaluate the ethical implications of alternative courses of marketing action;
- the ability to locate appropriate academic and practitioner resources on marketing topics.

Assessment Information
2 hour degree examination (60%) and group project (30%) and group presentation (10%)
Special Arrangements
None
Additional Information
Academic description Not entered
Syllabus Not entered
Transferable skills Not entered
Reading list Not entered
Study Abroad Not entered
Study Pattern Not entered
KeywordsMS
Contacts
Course organiserMiss Mary Ho
Tel:
Email: mary.ho@ed.ac.uk
Course secretaryMiss Rebecca Shade
Tel: (0131 6)50 3826
Email: rebecca.shade@ed.ac.uk
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