Undergraduate Course: Marketing and Society (BUST10108)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | This course aims to provide students with an appreciation of the positive and negative effects of marketing on society. The course will engender students with a critical understanding of the applications of marketing beyond commercial marketing and to instil an appreciation of marketers&© responsibilities to organisations and to society. Students will learn about how marketing is used to help alleviate societal problems but more specifically the application of marketing frameworks in contexts such as charities marketing and fundraising, political marketing, the use of advertising techniques in discouraging certain consumption practices and the promotion of ethical production and consumption. The course will also consider some of the undesirable consequences of marketing, such as encouraging overconsumption and materialism, and the commercialisation of childhood. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
|
| Delivery period: 2011/12 Semester 2, Available to all students (SV1)
|
WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-6; 8-11; (WEEK 7 STUDY WEEK) | 09:00 - 10:50 | | | | |
| First Class |
Week 18, Monday, 09:00 - 10:50, Zone: Central. Room S.1, 7 George Square (Psychology) |
| Exam Information |
| Exam Diet |
Paper Name |
Hours:Minutes |
|
|
| Main Exam Diet S2 (April/May) | | 2:00 | | |
Summary of Intended Learning Outcomes
Knowledge and understanding of
- the nature and scope of social, societal and transformational marketing;
- the different applications of marketing theories and concepts - including non-profit, health, social, green, political, arts and heritage, and sport marketing;
- the positive contributions and negative consequences of marketing on society;
- the issues and debates surrounding marketing and business ethics.
B. Intellectual skills
Students will develop analytical skills such as:
- the ability to apply marketing theories and concepts to a variety of non-profit marketing contexts;
- the ability to discuss and evaluate the roles and responsibilities of marketing in society;
- the ability to critically appraise the relevant issues in social marketing in both academic and practitioner literature;
- the ability to independently research, collate, analyse, synthesise literature on an emerging issue within the field of non-profit marketing.
C. Professional/subject specific/practical skills
Students will gain:
- the ability to apply theoretical and analytical frameworks to real world marketing problems and cases and reflect on their own behaviour and experiences as consumers;
- sensitivity to the problems and challenges in both commercial and social marketing;
- the ability to identify and evaluate the ethical implications of alternative courses of marketing action;
- the ability to locate appropriate academic and practitioner resources on marketing topics.
|
Assessment Information
| 2 hour degree examination (60%) and group project (30%) and group presentation (10%) |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | MS |
Contacts
| Course organiser | Miss Mary Ho
Tel:
Email: mary.ho@ed.ac.uk |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)50 3826
Email: rebecca.shade@ed.ac.uk |
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© Copyright 2011 The University of Edinburgh - 16 January 2012 5:42 am
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