THE UNIVERSITY of EDINBURGH
DEGREE REGULATIONS & PROGRAMMES OF STUDY 2013/2014 -
- ARCHIVE as at 1 September 2013 for reference only
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Business School DPTs
Degree Programme Table: Marketing (MSc) (PTMSCMARKE1F)
Year 1, Academic year 2013/14, Starting month: September
COMPULSORY COURSES
This DPT has 5 compulsory course(s).
Code
Course Name
Period
Credits
CMSE11121
Consumer Behaviour
Semester 1
15
CMSE11120
Marketing Decision Analysis
Semester 1
15
CMSE11110
Principles of Marketing Management
Semester 1
15
CMSE11119
Marketing Research
Semester 1
15
CMSE11137
Dissertation (MSc Marketing)
As available
60
Notes: after Semester 2 exams are completed
COURSE OPTIONS
This DPT has 1 set(s) of course options with the following rules.
Select exactly 60 credits from the following list of courses, during Semester 2
Code
Course Name
Credits
CMSE11113
Marketing Communications
15
CMSE11105
International Marketing Strategy
15
CMSE11115
Marketing And Society
15
CMSE11114
Marketing Applications
15
CMSE11162
Understanding Brands
15
CMSE11196
Services Marketing
15
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