Undergraduate Course: Contemporary Issues in International Business (BUST10043)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | Review and analysis of current selected issues in international business; analysis of corporate responses to economic, social and political change; critical appraisals of managerial activities of selected companies and organisations. |
| Course description |
Not entered
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Information for Visiting Students
| Pre-requisites | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
Cognitive Skills:
- demonstrate that they can present material on the range of internal and external factors that influence the firm's choice of FMED mode(s);
- demonstrate that they understand the advantages and disadvantages of each FMED mode, and the major strategic and operational issues associated with them;
- be conversant with the challenges raised by the complexity of the international environment for managing products and services, communications, channel relationships, and other marketing mix factors;
- display an awareness of the importance of inter-cultural understanding and relationship management in managing international marketing operations.
Key Skills: On completion of this class students should:
- demonstrate their ability to use relevant decision models in recommending appropriate entry and development mode options;
- understand how the international competitiveness of firms across sectors might benefit from effective management of marketing mix elements.
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Contacts
| Course organiser | |
Course secretary | |
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