Undergraduate Course: Contemporary Marketing Literature (BUST10082)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course aims to impart knowledge of advanced concepts and theories in topics relevant to marketing management, as well as understanding of current debates at the forefront of the marketing discipline. Via guided reading of articles from leading marketing journals, the module also aims to enhance students' abilities to read and think critically, question received wisdom, and develop logical and reasoned arguments. |
| Course description |
Not entered
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | Visiting students should have at least 3 Business Studies/Management courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
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Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of the course students should be able to:
- describe and explain the key theories and models underpinning current thinking in the topic areas covered in the course
- critically evaluate alternative theories and methodologies relevant to marketing problems
- question or challenge accepted ideas or assumptions within the marketing discipline
- prepare well-structured and logically argued reviews of the literature on selected marketing topics
- apply theory and analytical frameworks to real world marketing problems and cases
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Additional Class Delivery Information |
Course will be taught by Dr Mary Brennan (University of Newcastle) for 10/11. |
| Keywords | CML |
Contacts
| Course organiser | Dr Angela Tregear
Tel:
Email: Angela.Tregear@ed.ac.uk |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)51 3896
Email: rebecca.shade@ed.ac.uk |
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