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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2015/2016

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DRPS : Course Catalogue : Moray House School of Education : Education

Postgraduate Course: Approaches to media analysis (EDUA11208)

Course Outline
SchoolMoray House School of Education CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThe mass media is the most powerful means of communication in our society. Media literacy i.e. the understanding of how the media creates and reflects meaning in our society is an essential component of literacy. This can only be acquired through a study of the key aspects of media education. The course analyses how meaning inside a text is constructed by looking at a range of analytical concepts. Furthermore, in studying the mass media, the text is treated as an economic unit, produced by institutions and consumed by audiences. It is therefore essential to understand precisely how powerful institutional factors shape media products. Lastly, the course examines a range of theories about how audiences make sense of, and respond to, texts. By the end of the course students will have a portfolio of collaborative and individual analyses which will prepare them for an individual assignment that requires them to select texts, apply appropriate analytical approaches to them, and link them with the external factors influencing the construction of these texts.

The course is suitable for both practising teachers, and for people who have an interest in the mass media and how it constructs the meanings of our world.

Course description Not entered
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs Access to video/ DVD/ print media and the web. Students are required to purchase the core texts marked in bold.
Information for Visiting Students
Pre-requisitesNone
High Demand Course? Yes
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. discuss the essential features and value of analysis of texts from different theoretical viewpoints
  2. engage in practical critical analysis of texts using a range of analytical procedures
  3. link textual analysis to contextual analysis
  4. read the developing media industry and critically evaluate it from a range of textual and institutional perspectives
  5. critically evaluate current teaching methodologies related to analysis of texts, institutions and audience
Reading List
None
Additional Information
Graduate Attributes and Skills Not entered
KeywordsNot entered
Contacts
Course organiserMr Richard Easton
Tel: (0131 6)51 6424
Email: Richard.Easton@ed.ac.uk
Course secretaryMrs Moira Ross
Tel: (0131 6)51 6206
Email: Moira.G.Ross@ed.ac.uk
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