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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Strategic Management (CMSE10002)

Course Outline
SchoolBusiness School CollegeCollege of Humanities and Social Science
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryBuilding on your studies of particular functional areas of the firm, strategic management deals with the entire business and considers how its management might steer its future direction. The course is taught and assessed through case studies to develop your skills for conducting a strategic analysis of a firm's strategy, to formulate recommendations based on this analysis, and to communicate these recommendations persuasively. These skills are crucial for gaining advantage in your job application process and in your future careers.

Course description Coursework is to investigate, analyse and present a strategic consulting project for the manager of a local, regional or national business. The manager will provide you the necessary information to get you started on your project and you will be supported and advised by practicing management consultants from one of the world's leading management consulting companies, and from banking professionals from one of the world's foremost banks, who will help develop your analytical, report writing and presentation skills.

Student Learning Experience

The course uses a combination of lectures, case study tutorials, seminars for essential skills, and team presentations. There is one two-hour lecture and a one hour small group tutorial or seminar most weeks. The final week will involve your final presentations, capped off with a lunch and a prize-giving for the best reports and presentations generously sponsored by Ernst and Young and the Royal Bank of Scotland.

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed:
Prohibited Combinations Other requirements Business Studies Honours entry.
Information for Visiting Students
Pre-requisitesVisiting students should have at least 3 Business Studies courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
High Demand Course? Yes
Course Delivery Information
Academic year 2017/18, Available to all students (SV1) Quota:  None
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 8, Summative Assessment Hours 2, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 164 )
Assessment (Further Info) Written Exam 60 %, Coursework 30 %, Practical Exam 10 %
Additional Information (Assessment) For continuous assessment, you will work in a team to advise the managers of your host business on its future direction, based on your analysis of its strategic situation and your identification of strategic options it might pursue. You will present this analysis and recommendations as a management report and an oral presentation, and feedback will be given from an academic and a practising management consultant. The contribution of each assessment method towards the final mark is as follows:

1. Group written management report (approximately 4,000 words): 30% (which will include 25% moderation from peer assessment marks using WebPA)
2. Group presentation of this report to management consultants: 10%
3. Individual case-study based examination: 60%

Feedback Generic feedback on your coursework, together with individual marks, will be available via Learn. You will also be able to review your individual feedback electronically via Grademark on Learn.

Your examination marks will be posted on Learn (together with generic feedback and examination statistics) as soon as possible after the Boards of Examiners meeting (normally end of January/beginning of February). You will have the opportunity to look at your examination scripts in early February in the UG Office (Room 1.11, Business School, 29 Buccleuch Place). Note that you will not be able to remove any examination scripts from the UG Office as they may be required by the Board of Examiners.
Exam Information
Exam Diet Paper Name Hours & Minutes
Main Exam Diet S1 (December)2:00
Learning Outcomes
On completion of this course, the student will be able to:
  1. Understand and discuss critically conceptual tools and frameworks in Strategic Management.
  2. Understand and apply a method for conducting a strategic analysis of a firm.
  3. Research information, identify & analyse key issues in strategic management relating to a specified case.
  4. Construct a coherent and professional strategic report, with professional presentation of ideas.
Reading List
The course relies on a selection of textbook chapters and articles. The core textbook for the course is:

Grant, Robert, M. (2016), Contemporary Strategy Analysis. 9th ed. Blackwell. Paperback.
Additional Information
Graduate Attributes and Skills Knowledge and Understanding:
After completing this course, students should be able to:
*Understand the complexity of strategic management
*Understand the traditional approaches of strategic analysis
*Know the main tools of strategy analysis and their limitations
*Understand the different perspectives for managing the strategic development of businesses

Cognitive Skills:
After completing this course, students should be able to:
*Manage and analyse relevant information about firms in a clear, sound and explicit way.
*Use conceptual ideas to develop persuasive and useful business arguments.
*Apply strategy theories and models to complex new environments and contexts
*Participate in team working
*Communicate analyses and conclusions clearly and persuasively
Additional Class Delivery Information 2 hour lecture per week
1 hour(s) tutorial per week for 8 week(s)
Course organiserDr Winston Kwon
Tel: (0131 6)51 5980
Course secretaryMiss Sara Dennison
Tel: (0131 6)50 3825
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