Undergraduate Course: Graphic Design Agency Junior (DESI08099)
Course Outline
| School | Edinburgh College of Art |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 8 (Year 2 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | Acting as junior designers, students undertaking this course will work with peers across different year groups in Graphic Design, working collectively towards a common objective regardless of experience. They will have the ability to apply to an established in-house student design agency within the Graphics Programme. These agencies, mentored by industry professionals will respond to briefs and self-initiated commercial projects. Students will also be guided through the principles, practice and strategies behind the world of design agency structures. The student agencies experience work-like scenarios within the safety of the academic environment, developing rounded, real world skill sets, such as design thinking, risk-taking, selling, presenting, delegating and networking. |
| Course description |
This course guides students through the principles, practice and business strategies behind the world of graphic design agencies and their structures. Through practical projects and collaboration with peers in both junior and senior years, students will form a personal vision for their place within the creative sector. Students will learn to articulate their ideas and make clear intentions and persuasive arguments about their practice, context and career path.
Students will gain an essential understanding of the value of observing, analysing and documenting information, discovering that innovation can occur through collaborations, connections and relationships with others. There will be opportunities to explore the myriad of working practices of the professional world of this discipline and therefore will learn new methods of working - relevant to whatever field they subsequently choose. There is obviously an element of employability and an understanding of personal, professional and transferable skills.
Throughout the course there will be weekly analysis of key events and discoveries recorded through a visual diary and an opportunity to present these findings at formative and summative review. Peer group reviews take place throughout the duration of the course.
The indicative structure of the course is outlined on Learn.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
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Co-requisites | |
| Prohibited Combinations | Students MUST NOT also be taking
Graphic Design Agency Intern (DESI08100)
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Other requirements | It is recommended students undertaking DESI08099 do not subsequently take DESI08100 as the courses happen in a recommended sequence. A student taking DESI08099 Design Agency Junior (SCQF Level 8) would be advised not to take DESI08100 Design Agency Intern as this is a SCQF Level 7 course.
If this course is core to your programme you will be automatically enrolled. For all other students, including Design students, the course is open on a first come first served basis until the course is full. Where a course depends on some technical proficiency, PTs are encouraged to help students check with the appropriate Course Organiser regarding suitability, e.g. if student has previous external practical experience. The course will be open to enrolments from Monday 28th September at 10.00 am. Please sign up for the course through your own School (they will advise if this is done via your PT, SSO or Teaching Office). We do not currently keep a waiting list. |
| Additional Costs | Approx £30. Minimal costs related to visits plus materials students may wish to purchase to facilitate their practice such as printing, paper, props etc. |
Information for Visiting Students
| Pre-requisites | This Course is only available to students with an Art /Design background |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2020/21, Available to all students (SV1)
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Quota: 48 |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Supervised Practical/Workshop/Studio Hours 27,
External Visit Hours 2,
Feedback/Feedforward Hours 8,
Other Study Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
157 )
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| Additional Information (Learning and Teaching) |
Other study hours: Graphics
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Summative Assessment:
Film (50%)
Upload a 1-2 minute film to LEARN. It's expected the content will be gleaned, in part, from the reflective diary.
Reflective Diary/Journal (50%)
Hand in a completed diary which records your day to day experience, contribution and understanding of design agency.
The Learning Outcomes are equally weighted across both components.
Formative Assessment:
Reflective Diary/Journal
Hand in work in progress through the reflective diary which records your day to day experience and understanding of design agency.
Storyboard
A storyboard using image and speech bubbles, of your experience so far, should be prepared. |
| Feedback |
Formative Feedback
Mid-way through the Course students will be given verbal feedback.
Summative Feedback
At the end of the Course students will be given written feedback plus summative grades within 15 days. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Explore multiple design agency structures and various methods of working.
- Reflect upon their role and contribution as a junior designer within a group context.
- Employ appropriate methods for communicating a personal direction and career plan to an audience.
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Reading List
Millman, D. How to Think Like a Great Graphic Designer
Purkiss, J. and Royston-Lee, D. Brand You: Turn Your Unique Talents into a Winning Formula
Gladwell, M. The Tipping Point |
Additional Information
| Graduate Attributes and Skills |
Enquiry Gain new knowledge and opportunities for learning.
Personal Effectiveness be responsive to the varying situations and environments in which you will operate.
Communication negotiating and creating new understanding, collaborating with others and furthering your own learning. |
| Keywords | Graphic Design,Teamwork,Agency,Commercial,Projects,Peer Learning,Professional Skills,Junior |
Contacts
| Course organiser | Ms Zoe Patterson
Tel: (0131 6)51 5720
Email: z.patterson@ed.ac.uk |
Course secretary | Ms Georgia Dodsworth
Tel: (0131 6)51 5712
Email: georgia.dodsworth@ed.ac.uk |
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