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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Predictive Analytics for Business (BUST10145)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThe course covers predictive analytics techniques for cross sectional and panel data to respond to the job market needs of quantitative skills. The methods studied are illustrated with empirical examples.
Course description This course aims at training students in the field of predictive analytics to respond to the job market needs using econometric techniques. To be more specific, this course covers five types of models: basic linear model, linear models accounting for endogeneity, panel data, models with limited dependent variables and duration models. It also covers practical issues in predictive analytics and how to address them.

The course is organised around the following four main teaching blocks:
- Block 1: Linear regression models for cross sectional data with and without endogeneity, and applications in business, finance and economics.
- Block 2: Regression models for panel data and applications in business, finance and economics.
- Block 3: Probit and logit models for discrete variables with applications in business, finance and
- Block 4: Duration models with applications in business, finance and economics.

Teaching will take the form of weekly 2-hour class lectures and weekly 1-hour computer lab sessions. Students will learn how to use state-of-the-art predictive analytics tools in the context of practical problems faced by business managers. Some of the material covered in lectures and discussion sessions will be research-led and based on recent publications from the academic literature.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Business Research Methods I: Introduction to Data Analysis (BUST08033) OR Business Analytics and Information Systems (BUST08032) OR Statistical Methods for Economics (ECNM08016) OR Statistics (Year 2) (MATH08051)
Prohibited Combinations Other requirements None
Information for Visiting Students
Pre-requisitesVisiting students must have at least 4 Business courses at grade B or above. This course cannot be taken alongside BUST08033 Business Research Methods I: Introduction to Data Analysis; BUST08032 Business Analytics and Information Systems; ECNM08016 Statistical Methods for Economics or MATH08051 Statistics (Year 2). We will only consider University/College level courses.
High Demand Course? Yes
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Discuss the concept and methods of data analytics using the proper terminology .
  2. Understand the objectives and main characteristics of each model studied in the course.
  3. Critically assess the results of the predictive analytic models and their implication.
  4. Select the most suitable model based on the characteristics of the data and the problem analysed.
  5. Critically evaluate the limitations of the models used .
Reading List
James, G., Witten, D., Hastie, T., Tibshirani, R. (2017). An Introduction to Statistical Learning
with Applications in R, Springer Texts in Statistics;
Wooldridge, Jeffrey (2010). Econometric Analysis of Cross Section and Panel Data. MIT Press, 2nd ed.;
Verbeek, Marno (2012). A Guide to Modern Econometrics. John Willey and Sons, 4th ed.;
Hosmer, D., Lemeshow, S., May, S. (2008). Applied Survival Analysis: Regression Modeling of Time to Event Data, John Willey and Sons, 2nd Edition;
Faraway, J. J. (2005) Linear Models with R, Taylor & Francis;
Moore, D. F. (2016) Applied Survival Analysis Using R, Springer.
Additional Information
Graduate Attributes and Skills After the completion of this course, students should be able to:
- Perform quantitative analyses in accordance with the type of the data used
- Plan and implement projects involving data analysis
- Interpret the results of the predictive analytics models
- Evaluate the performance of the models used
- Use the statistical package R to implement different types of models
Course organiserDr Raffaella Calabrese
Tel: (0131 6)50 3900
Course secretaryMs Patricia Ward-Scaltsas
Tel: (0131 6)50 3823
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