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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: International Strategic Management in Practice (BUST10104)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryStrategy is central to contemporary organizations. This course seeks to outline the analytical contours of modern strategy in the broader context of globalization.
Course description Conceptually, the course will examine debates on decision-making, elites, financialization, globalization, power and politics, and performativity/reactivity. The course will illustrate these concepts through real life examples, including an exploration of the global financial crisis, the politics of populism, the implications of the Covid-19 pandemic, a study of changes in the BBC, and an evaluation of the implications of the social media for strategy. The course will blend theory with practice, encouraging participants to reflect on how they would deal with complex strategic problems. The course will comprise of lectures, class presentations and visits by some guest speakers.


Globalization and de-globalization
The Contours of Strategy
The Contours of Strategy
Organizational Identity
Globalization and Financialization
Social Capital and Networks
Strategic Decision Making
Power & Politics
Trust and Legitimacy
Business Elites

Student Learning Experience

The sessions comprise lectures, discussions and case studies and students will gain from the experience of:
Engaging with cutting edge debates
Researching and preparing a case study.
Presenting their findings in a confident and compelling manner.
Preparing a 'professional standard' consultancy report.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites It is RECOMMENDED that students have passed Strategic Management (CMSE10002)
Prohibited Combinations Other requirements Business Studies Honours entry.
Information for Visiting Students
Pre-requisitesVisiting students must have at least 4 Business courses at grade B or above. This MUST INCLUDE one course equivalent to CMSE10002 Strategic Management. We will only consider University/College level courses.
High Demand Course? Yes
Course Delivery Information
Academic year 2023/24, Available to all students (SV1) Quota:  None
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Summative Assessment Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 174 )
Assessment (Further Info) Written Exam 60 %, Coursework 40 %, Practical Exam 0 %
Additional Information (Assessment) 40% coursework (group report incl. 10% WebPA peer assessment)
60% exam (individual)
Feedback Feedback will be provided on the assessment within agreed deadlines.
Exam Information
Exam Diet Paper Name Hours & Minutes
Main Exam Diet S2 (April/May)2:00
Learning Outcomes
On completion of this course, the student will be able to:
  1. Understand and discuss critically of the interconnections between strategy, organizations and broader societal issues.
  2. Understand and discuss critically the implications of globalization for strategy, the rise of financialization and its implications for strategists, and the processes of strategic decision-making.
  3. Understand and discuss critically the role of power and politics in organizational life.
  4. Understand and discuss critically the potential impact of rankings and league tables on strategy making, and the challenges social media pose for strategy.
  5. Understand and discuss critically the formation of corporation elites.
Reading List
There is no set text for this course. Participants will be given access to draft text book chapters written by the course lecturer and various journal articles.

Participants are expected to buy one of the following for the group work (nb. please do not purchase before the groups are allocated):

Coll, S. (2012) Private Empire.

Esler, G. (2012) Lessons from the Top. London: Profile Books.

Kirkpatrick, D (2010) The Facebook Effect.

Martin, I. (2013) Making it Happen: Fred Goodwin, RBS and the men who blew up the British economy. London: Simon and Schuster

McNish, J. and Silcoff, S (2015) Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry. London: Flatiron.

Perman, R. (2012) Hubris: How HBOS wrecked the best bank in Britain. Edinburgh: Birlinn.

Stone, B. (2013) The Everything Store. London: Transworld.

Witt, S. (2015) How Music Got Free: What Happens When an Entire Generation Commits the Same Crime? London: The Bodley Head / Penguin Random House.

Isaac, M. (2018) Super Pumped: The battle for Uber. WW Norton & Co.
Additional Information
Graduate Attributes and Skills Knowledge and Understanding
After completing this course, students should be able to:
- Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
- Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.

Practice: Applied Knowledge, Skills and Understanding
After completing this course, students should be able to:
- Apply creative, innovative, entrepreneurial, sustainable and responsible business solutions to address social, economic and environmental global challenges

Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
- Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
Course organiserDr Ron Kerr
Tel: (0131 6)51 5582
Course secretaryMiss Lauren Dunn
Tel: (01316) 513758
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