Postgraduate Course: Innovation and Entrepreneurship Masterclass (CMSE11511)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | This course is intended to deepen students' appreciation and skills in the real-world commercialization of technology with understanding of routes and processes of taking innovation to market. Specifically, as part of students' specific PhD programmes, the course aims:
a) To explore a set of innovations relevant to their research areas.
b) To examine the need to conduct primary research on the industry and market relevant to the anticipated product/service/business model. For example, this will involve engagement with industry participants to better understand user/customer needs, product development requirements, manufacturing parameters, and distribution and support processes.
c) To identify the resources and processes necessary to bring the product to market.
d) To articulate and communicate the key findings and lessons through these activities. |
| Course description |
The course will provide students with key concepts and frameworks to understand technology commercialization processes and forms of innovation and entrepreneurship, with an awareness of their practical applications within organizations. The course starts with a 2 hour workshop, introducing the students to the course and contexts of industry projects.
At the end of the course, students will submit a formal written report presenting their analysis, including a critical appraisal of the commercialization path adopted. Students will be assessed on the content and delivery of their report. In addition, they will present their findings to a panel including academic and non-academic representatives.
The experience and learnings acquired from the course will be consolidated through the submission of an individual Reflection paper, supported by a personal learning log which the students will maintain throughout the course activities.
The course will combine direct engagement with real industry-based projects and problem solving, with online learning materials covering essential elements of innovation and entrepreneurship processes. Online learning is supplemented by interactions through face-to face workshop discussions at the start and end of the course.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Understand the specific challenges in the sector associated with translating a technology and innovation into a commercial context, and develop a critical appraisal about how the available theories, principles and concepts in the field of innovation and entrepreneurship can throw light on the practical issues confronted.
- Explain the imperatives for primary research on user needs, market opportunities and new product/service requirements, using an appropriate range of theories, techniques and skills.
- Describe the general stages of technology commercialization, informed by developments at the forefront of academic and industry experience, including a critical awareness of different organizational forms and resource requirements.
- Communicate the results research using appropriate methods to both scientific and business audiences and critically assess the potential commercial value of a novel innovation for a specific market need.
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Reading List
There is no core textbook for this course, instead each session will be supported with a short list of core readings.At the course level, the key reading is:
Tidd, J and Bessant, J (2011) Innovation and Entrepreneurship John Wiley & Sons, Chichester.
If the students are focused on healthcare technology and innovation:
Barlow, J (2016) Managing Innovation in Healthcare. World Scientific Publishing Europe.
Brown, T with Katz, B (2009) Change by design: how design thinking transforms organizations and inspires innovation. Harper Business.
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | Innovation,Entrepreneurship |
Contacts
| Course organiser | Dr Fumi Kitagawa
Tel:
Email: f.kitagawa.1@bham.ac.uk |
Course secretary | Mr Ciaran Masson
Tel:
Email: Ciaran.Masson@ed.ac.uk |
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