Postgraduate Course: Economic Analysis for Business (CMSE11568)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | The objective of the course is to give students both knowledge and understanding of selected key concepts in business economics and how and when these concepts may be useful to make decisions. The basic skills to implement these techniques will also be developed. The course places special focus on the factors that influence the firms' economic environment, which, in turn, determine the level, growth and sustainability of profits. These include consumer demand, technology and costs, competition, entry, pricing strategies, and network effects. |
| Course description |
The objective of the course is to give students both knowledge and understanding of selected key concepts in business economics and how and when these concepts may be useful to make decisions. The basic skills to implement these techniques will also be developed. The course places special focus on the factors that influence the firms' economic environment, which, in turn, determine the level, growth and sustainability of profits. These include consumer demand, technology and costs, competition, entry, pricing strategies, and network effects.
Outline Content
The course comprises the following topics:
1) Quantitative Demand Analysis (drivers of demand and the econometric estimation of demand functions).
2) Productivity and Efficiency Analysis (Economies of Scale and Data Envelopment Analysis)
3) Market Structure, Conduct and Performance (The functioning of the market and the SCP Paradigm)
4) Pricing with Market Power (Price Discrimination and Versioning)
5) Network Economics
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
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| Academic year 2024/25, Not available to visiting students (SS1)
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Quota: None |
| Course Start |
Block 1 (Sem 1) |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 6,
Seminar/Tutorial Hours 5,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
87 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
100% coursework (individual) - assesses the one course Learning Outcome |
| Feedback |
Formative: Feedback will be provided throughout the course.
Summative: Feedback will be provided on the assessment within agreed deadlines. |
| No Exam Information |
Learning Outcomes
| Apply economic concepts for the quantitative analysis of demand, pricing, productivity or efficiency as well as the qualitative understanding of market stucture and its implications on firm performance.
|
Reading List
| Baye, M. Managerial Economics and Business Strategy. McGraw Hill. (7th ed) |
Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding
After completing this course, students should be able to:
Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.
Cognitive Skills
After completing this course, students should be able to:
Be self-motivated; curious; show initiative; set, achieve and surpass goals; as well as demonstrating adaptability, capable of handling complexity and ambiguity, with a willingness to learn; as well as being able to demonstrate the use digital and other tools to carry out tasks effectively, productively, and with attention to quality.
Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.
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| Keywords | Not entered |
Contacts
| Course organiser | Dr Augusto Voltes-Dorta
Tel: (0131 6)51 5546
Email: Augusto.Voltes-Dorta@ed.ac.uk |
Course secretary | Miss Isla Dalley
Tel: (0131 6)50 3900
Email: Isla.Dalley@ed.ac.uk |
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