Postgraduate Course: International Business Strategy (CMSE11659)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
| Course type | Online Distance Learning |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | International Business Strategy is an elective course which builds on core courses (including Strategic Leadership, Marketing, Economics and Operations) by taking an international perspective and approach to business. As most managers, especially those taking an MBA, have some interaction with the international business environment, the course provides a formal and academically practical approach to developing an understanding of how business and wealth is generated internationally. The focus of the course is on the sale of domestic or multi-national products in new international markets and how an appreciation of culture and international competitive advantage is fundamental to success. |
| Course description |
The course follows a logical structure:
Introduction to international business
Explores the foundations of international business strategy and then moves to an overview of the trade, world trade, tariffs and exchange rates. The course then looks at the importance of international culture and poses the question, does international culture eat strategy for breakfast?!
International market selection
The course moves to the international country selection process and explores subsequent methods of market entry.
Commercialising the offer
Once the international market/entry approach has been decided, the next stage is commercialisation of the international offer. International product and pricing strategies are discussed with an in depth study of the concepts of standardisation, adaptation and international innovation. Commercialisation concludes with a focus on international and global brands.
The world as a factory
The course concludes with a practical look at foreign direct investment ¿ principally factory location and international HRM.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
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| Academic year 2024/25, Not available to visiting students (SS1)
|
Quota: None |
| Course Start |
Flexible |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 16,
Seminar/Tutorial Hours 8,
Online Activities 4,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
70 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
100% Individual Assessment
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| Feedback |
Formative: Ongoing feedback is given to students in terms of the MCQs and activities throughout the materials as well as in tutorials
Summative: Feedback will be provided within 15 working days on submitted coursework |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Develop capacity to think strategically about a company, its present position, its long term direction, its resources and competitive capabilities, the calibre of its strategy and its opportunities for gaining sustainable competitive advantage in an international context.
- Develop skills in conducting strategic analysis in a variety of industries and competitive situations and especially to provide a stronger understanding of the competitive challenges of a global market environment.
- Gain experience in crafting business strategy with special reference to developing a sound commercial international operation.
- Develop a clear understanding of the strategic importance of culture in the international business environment.
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Additional Information
| Graduate Attributes and Skills |
C1 Meaningful Interpersonal Interaction - Developed
C2 Effective Emotional Intelligence - Developed
C3 Authentic Leadership - Assessed
C4 Ethical, Responsible and Sustainable Business Behaviour - Assessed
C5 Appropriate Communication- Assessed
C6 Understand and Make Effective Use of Data - Assessed
C7 Creative and Entrepreneurial Practice - Assessed
C8 Personal and Professional Competence - Assessed
C9 Academic Excellence - Assessed
C10 Intellectual Curiosity - Assessed
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| Keywords | Not entered |
Contacts
| Course organiser | Mr Julian Rawel
Tel: (0131 6)50 8067
Email: Julian.Rawel@ed.ac.uk |
Course secretary | Ms Sarah Yaxley
Tel: (0131 6)50 3475
Email: Sarah.Yaxley@ed.ac.uk |
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