Undergraduate Course: Animation 4D: Promotion and Distribution (DESI10093)
Course Outline
| School | Edinburgh College of Art |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 4 Undergraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course is intended to prepare students for life as a creative professional after leaving university. It enables them to identify platforms for their current work, sources of funding for future projects, and potential employers. |
| Course description |
This is an advanced animation course that deals with what happens next, i.e. after graduation, and how to develop a plan that will help sustain the production of animation by students beyond their studies here.
The course will cover:
Working for others;
Working for yourself;
Specialist recruitment agencies;
IP, how to register it, protect it and make money from it;
Sources of funding for independent film production;
Rates, exactly what is your time worth?
Do you have to relocate?
Sources of support, communities and trade unions;
Festivals here and abroad;
Subsidised attendance at festivals;
Developing an online presence;
Writing your CV;
Making a show-reel
This course will require students to develop three outputs: a CV, a show reel, and a career plan that details and schedules activities for the next year, and details further objectives for the next four years after that.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Animation 3A: Animation For Clients (DESI10095) AND
Animation 3B: Experimental Animation (DESI10096) AND
Animation 3C: Disseminated Animation (DESI10097)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | Equipment and software: Most equipment and software required will be provided by the School, but the Student will be expected to provide some specialist equipment including a laptop.
Materials: Students will be expected to fund the purchase of general art and design materials, such as sketchbooks, paper and pens. Students will be expected to fund the purchase of some specialist materials required by their course e.g. peg bars, plasticine, animation paper etc.
Course Organisers will support you in meeting intended learning outcomes while keeping material costs to a minimum, but students will be expected to fund optional material costs as necessary for their own project work.
Printing: Students are expected to fund occasional printing and binding of work.
To fully participate in this programme students are recommended to budget a minimum of £50 for each year of study
BA(Hons) Animation
Year 1 - £50.00
Year 2 - £50.00
Year 3 - £50.00
Year 4 - £50.00 |
| Additional Costs | Equipment and software: Most equipment and software required will be provided by the School, but the Student will be expected to provide some specialist equipment including a laptop.
Materials: Students will be expected to fund the purchase of general art and design materials, such as sketchbooks, paper and pens. Students will be expected to fund the purchase of some specialist materials required by their course e.g. peg bars, plasticine, animation paper etc.
Course Organisers will support you in meeting intended learning outcomes while keeping material costs to a minimum, but students will be expected to fund optional material costs as necessary for their own project work.
Printing: Students are expected to fund occasional printing and binding of work.
To fully participate in this programme students are recommended to budget a minimum of £50 for each year of study
BA(Hons) Animation
Year 1 - £50.00
Year 2 - £50.00
Year 3 - £50.00
Year 4 - £50.00 |
Course Delivery Information
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| Academic year 2026/27, Not available to visiting students (SS1)
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Quota: 0 |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 5,
Seminar/Tutorial Hours 20,
Feedback/Feedforward Hours 1,
Formative Assessment Hours 1,
Summative Assessment Hours 1,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
168 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
SUMMATIVE Assessment
The course has three components of assessment:
1 - CV (30%) - submitted at the end of the course and evidencing Learning Outcome 1.
2 - Showreel (40%) - submitted at the end of the course and evidencing Learning Outcome 2.
3 - Career Plan (30%) - submitted at the end of the course and evidencing Learning Outcome 3.
All Learning Outcomes must be passed to pass the course, which means each assessment component (CV (30%), Showreel (40%) and Career Plan (30%)) must be passed in order to pass the course overall.
SUMMATIVE Assessment details
3 Components comprising:
1. CV (30%): Document, minimum 1 side A4, maximum 2 sides, that communicates clearly the student's abilities and ambitions).
2. Showreel (40%): Online film, maximum duration 1 minute 30 seconds, that demonstrates selected highlights of the student's portfolio of previous work, edited together in an appropriately professional manner, designed to engage the attention of prospective employers.
3. Career Plan (30%): Document, 1000 - 1200 words detailing student's career hopes, and a short-, mid-, and long-term career plan, identifying potential employers, festival opportunities, or further study appropriate to the realisation of the student's identified ambitions. |
| Feedback |
FORMATIVE
Formative feedback will be offered throughout the course and in a variety of formats, including written and/or orally at formative submission point(s), tutorials, and other activities.
SUMMATIVE
Final course grades and written feedback will be provided at the end of the course. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- DISTILL: Demonstrate the ability to communicate with clarity, precision and economy in your CV.
- PACKAGE: Produce an animation show-reel that presents your work effectively.
- SUSTAIN: Produce a viable career plan that can support your ambitions.
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Reading List
Johnson, S. The Economist Guide to Intellectual Property Economist Books (2015)
Smith, S. Intellectual Property Revolution Rethink Press Ltd. (2015)
Levy, D. B. Your Career in Animation: How to Survive and Thrive Allworth Press (2006)
Levy, D. B. Animation Development Skyhorse Publishing (2009)
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Additional Information
| Graduate Attributes and Skills |
Sustaining creative practice, forward planning, community engagement, networking, promotion |
| Keywords | Sustainable practice,Career planning,Funding,Promotion |
Contacts
| Course organiser | Mrs Laia Aubao Ponsico
Tel:
Email: laubaop@ed.ac.uk |
Course secretary | Miss Laura Duff
Tel:
Email: lduff4@ed.ac.uk |
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