Contemporary Issues in International Business (U00262)

? Credit Points : 20 ? SCQF Level : 10 ? Acronym : MSE-3-CIIB

Review and analysis of current selected issues in international business; analysis of corporate responses to economic, social and political change; critical appraisals of managerial activities of selected companies and organisations.

Entry Requirements

? Pre-requisites : International Business and the Multinational Enterprise 2B

? Costs : None.

Variants

? This course has variants for part year visiting students, as follows

Contemporary Issues in International Business (VS1) (Not being delivered)

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Not being delivered

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

Summary of Intended Learning Outcomes

Cognitive Skills:
- demonstrate that they can present material on the range of internal and external factors that influence the firm's choice of FMED mode(s);
- demonstrate that they understand the advantages and disadvantages of each FMED mode, and the major strategic and operational issues associated with them;
- be conversant with the challenges raised by the complexity of the international environment for managing products and services, communications, channel relationships, and other marketing mix factors;
- display an awareness of the importance of inter-cultural understanding and relationship management in managing international marketing operations.
Key Skills: On completion of this class students should:
- demonstrate their ability to use relevant decision models in recommending appropriate entry and development mode options;
- understand how the international competitiveness of firms across sectors might benefit from effective management of marketing mix elements.