Contemporary Issues in International Business (VS1) (U02320)

? Credit Points : 20 ? SCQF Level : 10 ? Acronym : MSE-3-CIIB-V-S1

Review and analysis of current selected issues in international business; analysis of corporate responses to economic, social and political change; critical appraisals of managerial activities of selected companies and organisations.

Entry Requirements

? This course is only available to part year visiting students.

? This course is a variant of the following course : U00262

? Pre-requisites : International Business and the Multinational Enterprise 2B

? Costs : None.

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Not being delivered

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

Summary of Intended Learning Outcomes

Cognitive Skills:
- demonstrate that they can present material on the range of internal and external factors that influence the firm's choice of FMED mode(s);
- demonstrate that they understand the advantages and disadvantages of each FMED mode, and the major strategic and operational issues associated with them;
- be conversant with the challenges raised by the complexity of the international environment for managing products and services, communications, channel relationships, and other marketing mix factors;
- display an awareness of the importance of inter-cultural understanding and relationship management in managing international marketing operations.
Key Skills: On completion of this class students should:
- demonstrate their ability to use relevant decision models in recommending appropriate entry and development mode options;
- understand how the international competitiveness of firms across sectors might benefit from effective management of marketing mix elements.