Advanced Topics in Marketing (U02637)

? Credit Points : 20 ? SCQF Level : 10 ? Acronym : MSE-4-ATM

The course will comprise study of a series of advanced topics and cases in marketing. The topics will be selected to illustrate contemporary and advanced applications of marketing principles covered in earlier courses. Sample topics include customer relationship management, customer and service innovation, electronic marketing, and co-branding strategies.

? Keywords : Marketing

Entry Requirements

? Pre-requisites : BS0028 Marketing

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : 4th year

? Delivery Period : Not being delivered

? Contact Teaching Time : 20 hour(s) per week for 10 weeks

All of the following classes

Type	Day	Start	End	Area
Lecture	Tuesday	09:00	10:50	Central

Summary of Intended Learning Outcomes

The course will enable the application of the principles and concepts obtained in the 2nd and 3rd year marketing courses through study of a series of advanced topics and cases studies in marketing. The course will extend the knowledge of the student and also enhance their analytical and synthetic skills. Transferable skills of presentation will also be enhanced.

Assessment Information

30% for three studies [10% each] submitted for assessment - each member of the group will receive the same mark for the group submission
10% for the presentation - graded on a group basis
60% for a written exam