Contemporary Marketing Literature (U02963)

? Credit Points : 20 ? SCQF Level : 10 ? Acronym : MSE-3-CML

This course aims to impart knowledge of advanced concepts and theories in topics relevant to marketing management, as well as understanding of current debates at the forefront of the marketing discipline. Via guided reading of articles from leading marketing journals, the module also aims to enhance students' abilities to read and think critically, question received wisdom, and develop logical and reasoned arguments.

Entry Requirements

? Pre-requisites : BS0028 Marketing

Variants

? This course has variants for part year visiting students, as follows

Contemporary Marketing Literature (VS1) (Semester 1 (Blocks 1-2))

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Semester 1 (Blocks 1-2)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

First Class Information

Date	Start	End	Room	Area	Additional Information
18/09/2007	09:00	11:00	Lecture Theatre 175, Old College	Central

All of the following classes

Type	Day	Start	End	Area
Lecture	Tuesday	09:00	10:50	Central

Summary of Intended Learning Outcomes

On completion of the course students should be able to:
- describe and explain the key theories and models underpinning current thinking in the topic areas covered in the course
- critically evaluate alternative theories and methodologies relevant to marketing problems
- question or challenge accepted ideas or assumptions within the marketing discipline
- prepare well-structured and logically argued reviews of the literature on selected marketing topics
- apply theory and analytical frameworks to real world marketing problems and cases