International Marketing (VS1) (U03528)

? Credit Points : 20 ? SCQF Level : 10 ? Acronym : MSE-3-IM-VS-S1

The course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and with those within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the United Kingdom; (d) knowledge of tools and practices for structuring and controlling marketing programs on a global basis, and (e) discussion of the possibilities and limitations of the Internet in conducting international marketing.

? Keywords : Marketing
International

Entry Requirements

? This course is only available to part year visiting students.

? This course is a variant of the following course : U02618

? Pre-requisites : BS0028 Marketing

Subject Areas

Home subject area

Business Studies, (Management School and Economics, Schedule H)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Not being delivered

? Contact Teaching Time : 4 hour(s) per week for 5 weeks

All of the following classes

Type	Day	Start	End	Area
Lecture	Monday	09:00	13:00	Central

? Additional Class Information : Weeks 2,3,5,6,8 only

Summary of Intended Learning Outcomes

After completing this course students should be able to:

Knowledge and Understanding
- Discuss and evaluate the range of internal and external factors that influence a firm´s choice of FMED mode(s)
- Assess the complexity of the international environment and the challenges of managing the international marketing mix
- Appreciate the need for inter-cultural understanding, relationship management, and country-of-origin and show how these factors impact on managing international marketing operations
- Recommend appropriate FMED strategies, taking into account the relevant product specific, company specific, and marketing environmental factors

Cognitive Skills
- Offer a critical evaluation of key international marketing concepts, theory and practice
- Demonstrate an understanding of the advantages and disadvantages of each FMED mode, and the major strategic and operational issues associated with them
- Critically evaluate a firm´s international marketing strategy and marketing mix decisions.

Transferable Skills
On completing the class students should:
- Be able to analyses international marketing cases and provide appropriate solutions to the challenges of operating in international markets
- Apply theoretical frameworks to real-world marketing situations and recommend appropriate FMED options and suitable international marketing mixs
- Effectively communicate your analysis of international marketing situations to others (in small groups or to the whole class)
- Demonstrate your understanding of specific FMED concepts under examination conditions, by drawing upon relevant reading and examples
- Develop appropriate orientation toward other cultures