Postgraduate Course: The Digital Marketplace (10) (ARCH11036)
Course Outline
| School |
School of Arts, Culture and Environment |
College |
College of Humanities and Social Science |
| Course type |
Standard |
Availability |
Available to all students |
| Credit level (Normal year taken) |
SCQF Level 11 (Postgraduate) |
Credits |
10 |
| Home subject area |
Architecture |
Other subject area |
None |
| Course website |
None
|
Taught in Gaelic? |
No |
| Course description |
This course is a 10 credit point version of P00178, differing mainly in assessment. Covers the general context of business practice: entrepreneurialism, intellectual property, company creation, raising of funding, market assessment, product development, marketing, and relevant aspects of the contemporary cultural and philosophical study of such practices. The course is based on the study of online resources, with discussion in lecture/seminars, with aspects that are self-directed. Practical activity centres on what would be required for the development and commercial exploitation of a system, and the creation and presentation of a business plan treating the system as a prototype for a new project. |
Entry Requirements
| Pre-requisites |
|
Co-requisites |
|
| Prohibited Combinations |
Students MUST NOT also be taking
The Digital Marketplace (ARCH11005)
|
Other requirements |
None
|
| Additional Costs |
None |
Information for Visiting Students
| Pre-requisites |
None |
| Displayed in Visiting Students Prospectus? |
Yes |
Course Delivery Information
|
| Delivery period: 2010/11 Semester 2, Available to all students (SV1)
|
WebCT enabled: No |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-11 | | 16:10 - 18:00 | | | |
| First Class |
First class information not currently available |
| No Exam Information |
Summary of Intended Learning Outcomes
Appraisal of the main issues involved in setting up a commerce system.
Ability to evaluate informally a design in a practice and commercial context.
Understanding of the issues of digital design in a business context.
Understanding of the general issues involved in setting up an enterprise, including the acquisition of resources.
Ability to formulate and evaluate a professional business plan.
Ability to present an innovative venture and persuade an audience of its viability.
|
Assessment Information
| Making a business case (business plan), including executive summary and presentation materials (100%) |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords |
Not entered |
Contacts
| Course organiser |
Dr John Lee
Tel: (0131 6)50 4420
Email: J.Lee@ed.ac.uk |
Course secretary |
Mrs Catherine Carmichael
Tel: (0131 6)50 2305
Email: Catherine.Carmichael@ed.ac.uk |
|
copyright 2011 The University of Edinburgh -
31 January 2011 7:18 am
|
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